These days’ social media is an essential business tool that can make all the difference
between success and failure. Social media is everywhere and used by everyone,
so it makes sense that it would be a great conduit for reaching out to
consumers, thereby improving your client base and sales. Through social media
companies have the ability to tap into previously unreachable to unattainable
markets, like those overseas, turning even the smallest businesses into
household names. As easy as it sounds it does take hard work and commitment to
make your on-line presence felt. To help you out, here are 5 ways to give your
social media a boost:
Be Open To Contact: When you are speaking through
social media it can sometimes feel a bit distant or false. A lot of people feel
that what is put on social media is untrue, unverified and unreliable. That’s
because when you interact through a computer there is no tone or context:
consumers cannot see where you are, your facial expressions or the pitch of
your voice. To combat this problem and establish your brand as one to trust
respond often to posts and put up videos so people get a sense of who you are.
For example, if you write a column on kids, show your audience you have kids so
they can better relate to you.
Pictures Speak Louder Than Words: When it comes to social media most
people are drawn to imagery, not long, rambling paragraphs, so use photos,
graphs or videos to draw their eye. It has been proven that when it comes to
social media less is more when it comes to words, which is why most writers use
the inverted pyramid to get their point across. That means put your most
important points at the beginning and use short, concise sentences. Try to use
visual effects to demonstrate your product or ideas. Consumers who can see a
product are more likely to invest in it and tell others to invest too.
Make Your Site an Interactive One: When consumers feel like they are a
part of the process, they are more likely to continue using your
services/products. People like to have their ideas heard and appreciated, so
try to include polls and giveaways on you social media site. Whether it’s a
blog or a product, these are incentives that makes people feel like they have a
stake in your success. This also shows consumers you care what they think and
you appreciate them, making them more likely to tell others about your
Spread You Wings: To get the most exposure and have
the best chance for success your main account to should be lined to several
sites. No matter what your promoting, yourself or a new start-up business, you
need to have a media presence in a many sites as possible. This means having a
Facebook page, a Linkedin account, Twitter, Instagram and more. You want to
flood social media with your images and get people talking.
Tailor Your Content To Match Your
Social Media Outlet:
f your using several different types of social media, make sure your message
fits the platform. For example, Twitter is not the place to post a poll, but
you can put it on your Facebook page and then tweet the link with a brief
message. Likewise, Pinterest and Instagram are more about pictures, so use to
show off your designs, logos and more. When your message and platform are in
sync you will attract more attention, making you more noticeable and helping to
increase your exposure.
A proper social boost is the ideal way to gain attention and grow your band, provided
you use it right. Like anything else you do when it comes to your business take
the time to make sure it’s done right. Build a relationship with your audience,
so you are the first one they come to when they need something. In the right
hands social media has the power to take your business from nothing to
something- in the blink of an eye.
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